MAM
Mullen Lintas bags Vadilal Ice Creams’ creative duties
Mumbai: Vadilal Industries announced the appointment of Mullen Lintas Delhi as the creative agency for its global brand campaign. They will be responsible for Vadilal Ice Creams’ creative mandate for its international business.
Mullen Lintas will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams. The agency will strategize and execute the brand’s communication for a mega campaign designed exclusively for its international markets—across countries like the USA, Canada, Australia, UK, Europe, Singapore, Middle East, amongst others.
As a leading ice cream brand, Vadilal has been bringing delightful ice-cream experiences to people across the world for over 115 years. Having established itself as the largest Indian ice cream brand in the international markets, the brand is now looking to take a communication leap with a well-designed marketing campaign.
Commenting on the new partnership, Vadilal Industries USA CEO Shreshth Jhawar said, “We were impressed with the deep understanding of the category and consumers demonstrated, and, of course, by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”
Delighted about the win, Mullen Lintas CEO Hari Krishnan commented, “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy & delight, and moments of fun and happiness. Our efforts would be to build a brand narrative that consolidates these emotions around the brand in a manner that is uniquely ingrained in the Mullen Lintas’ challenger thinking philosophy.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
