MAM
id8 media solutions wins PR mandate for IHOP India
MUMBAI: id8 media solutions has acquired the Public Relations mandate for American Multinational restaurant chain, IHOP. The mandate involves building and implementing strategic launch campaigns, content intelligence and media & influencer engagement.
IHOP will be launching its first restaurant in West India at Phoenix Palladium, Lower Parel, this new restaurant will serve up the brand’s World-Famous Buttermilk Pancakes, milkshakes, waffles, omelettes and familiar comfort foods. The all-day American diner chain will be launched in Mumbai in association with Bedrock Food Company Pvt Ltd. Established in 2000, Bedrock Food Company Pvt Ltd. has been a pioneer in the Indian FnB arena and the harbinger of brands such as Subway all across India, and Krispy Kreme in North India.
id8 media solutions CEO & cofounder Tanya Swetta stated, “With a legacy of more than 63 years and approximately 1,750 restaurants globally IHOP has been an expert and frontrunner ruling the F&B space in all things breakfast, any time of day. Introducing international brands in the Indian market has been one of our expertise and to be able to be a part of IHOP’s expansion is a fascinating experience for us.”
Bedrock Foods Company director Manpreet Gulri said, “Bedrock Food’s stint in North India has been stellar with reputed International brands, we found similar passion and innovation at id8 media solutions. They have a successful track record spanning 20 years, and we are confident that they will manage our brand well and also bring their expertise and innovation to our marketing efforts with their solid and dynamic team of professionals. We look forward to IHOP receiving a warm welcome and spreading happiness in Mumbai!”
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
