MAM
Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO
Mumbai: Wondrlab has launched Wondrlab Technologies to help clients transform their businesses and brands in the dynamically evolving industry 4.0 digital landscape. Rajesh Ghatge joined Wondrlab Technologies as CEO. Before joining Wondrlab, Ghatge was the CEO of Indigo Consulting and PubHub, and also the chief growth officer (India) at Publicis Groupe.
Wondrlab acquired WYP, Opportune and Neon –building its capabilities to deliver platform-first solutions integrating creative, content and media. With the launch of Wondrlab Technologies, Wondrlab embarks on building a comprehensive new age technology, design, and analytics solution stack – to deliver transformation solutions globally, said the company in a statement.
“We are creating an interconnected and powered system comprising content, community, data, media and technology in a manner that has never been attempted before,” said Wondrlab India founder and CEO Saurabh Varma. “Most agencies and technology companies struggle to integrate fragmented capabilities when addressing client asks. Our client centric and platform-first approach – builds a bespoke and multidimensional ecosystem that delivers outcomes at the speed of business demands for individual clients.”
He continued, “At Wondrlab Technologies, we are on a path to building martech and digital business transformation technologies that are ahead of the curve. Previously, Rajesh has partnered with me in building scalable technologies to deliver innovative and transformative solutions on client mandates across markets. To build out Wondrlab Technologies globally, Rajesh will be leveraging his ability to scale diverse capabilities and teams, while weaving them together to create tremendous value for clients.”
Ghatge added on his appointment, “The biggest pain that companies experience is the burden of choosing the right technology, making it actually work, evangelising adoption across its constituencies, and finally driving results. The pain is further aggravated by the increasing frequency of technology obsolescence. With a goal of relieving our clients of this challenge, we are stringing together a solution stack across design, data, and technology in an outcome-driven ecosystem. Our endeavour will be fueled by acquiring a range of complementing technology, and digital experience companies. Wondrlab’s commitment to help clients thrive in an ever-changing digital universe, makes it the right place for me.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
