iWorld
Nxtdigital records revenue growth of 5% Y-o-Y to Rs 279.1 crore for Q1 FY23
Mumbai: On a consolidated basis, Nxtdigital has registered a revenue growth of 5 per cent year-on-year to Rs 279.1 crore for the quarter ended 30 June, as against Rs 266.6 crore for the corresponding quarter of the previous year, according to the company’s statement.
The company announced its results for the first quarter of the current financial year FY23 during its board meeting. It achieved earnings before interest, depreciation & taxes (EBIDTA) of Rs 54.1 crore, a growth of 6 per cent year-on-year for Q1 of the financial year 2022-23 as against Rs 51.2 crore for the corresponding quarter of the previous year and Rs 56.5 crore (excluding profit on the sale of land) for the previous quarter.
The wired subscriber base, including video and broadband, has grown by 10 percent year-on-year; closing the quarter at 5.3 million homes connected, against 4.8 million last year.
Nxtdigital managing director & CEO Vynsley Fernandes said “Our strategy for this fiscal is to continue to leverage our expanding digital product portfolio, vast national footprint, and emerging technologies to drive growth. Our approach is to garner a greater share of the customer wallet across multiple services rather than focusing on average revenue per user (ARPU) growth of individual product verticals.”
He further added, “On the other hand, we are putting our might behind our emerging technologies offerings like broadband-over-satellite as we look to expand our digital services even beyond India.”
The growth factors
The company has made significant progress on broadband-over-satellite; post a binding MOU with Thaicom Public Company Ltd. which provides broadband-over-satellite and related services in India.
Nxtdigital’s focus on rapidly building out digital products and solutions to cater to changing consumer preferences and market dynamics, while continuing to strengthen its customer footprint across the country, was the most important factor in its growth.
The company covers over 4,500 pin codes in over 1,500 cities and towns, offering a variety of digital products such as digital television, broadband, and OTT.
Its unique integrated product of digital television, broadband, and over-the-top (OTT) drives customer retention, while the aggregator-based “Strategic Alliance Partner” model continues to attract more ISPs to its broadband vertical.
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
