News Broadcasting
News18 India continues its dominance for four consecutive weeks
Mumbai: News18 India has cemented its position as the No.1 Hindi channel in the country. The channel has widened its lead over Aaj Tak and India TV.
According to the Barc ratings released, News18 has secured a 13.1 per cent market share in weeks 29–32, HSM-urban+rural, ahead of Aaj Tak, which stands at 12.0 per cent and India TV at 11.9 per cent.
In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.
Even in primetime hours (1800-2400 hours, TG: 15+, HSM), News18 India has 1.7 per cent more market share than Aaj Tak. News18 India enjoys a 14 per cent market share, as compared to 12.3 per cent for Aaj Tak.
Network18 Hindi cluster CEO Karan Abhishek Singh said, “It is extremely heartening to note that the viewers continue to place their trust in News18 India. With the channel further strengthening its leadership at the top, the hard work of our teams has been validated.”
The channel has not only performed well on TV, but its digital audience base has also seen steep growth.
