MAM
Wondrlab launches open tech platform WISR
MUMBAI: MarTech network Wondrlab has launched ‘WISR’. This is an open tech platform that connects brands and schools with the ambition to empower schools through brand partnerships.
Wondrlab said that it believes in the power of brands and ‘marketing for good’. WISR was created to fundamentally solve the problem of below-par teacher salaries and the poor state of infrastructure in schools. Brands have the power to solve this problem. Wondrlab believes that WISR has the potential to add 20 percent additional salary for teachers across every participating school.
WISR is a platform that creates additional revenue streams for schools. The opportunity is to help brands create unique opportunities to connect with 260 million students in more than 1.5 million schools across the country.
The segment presents an opportunity for brands. Kids have huge power and influence purchase decisions across many key categories. The pocket money of kids even in 2017 was 22000 crore and grew by 100 percent every five years (in fact the pocket money is more than the GDP of 52 countries).
The problem for marketers has always been a disorganised database. Seeking permissions has always been a manual and extremely cumbersome process. There has never been any ability to track and measure the effectiveness of communication initiatives.
WISR lets brands Identify schools: an intelligent algorithm selects the right schools based on the category, marketing objectives and budgets. The platform lets brands schedule, deploy and optimize campaigns at the click of a button.
WISR, at its launch, covers more than 1500 schools across 21 cities.It will onboard more than 50,000 schools over the next five years.
Wondrlab founder & CEO Saurabh Varma said, “Our schools need help. They need help to better teacher salaries, create better infrastructure and create superior experiences for students. Brands can play a constructive role in making this happen. India’s move towards a five trillion economy is conditional on a superior education. That is our power. It will be extremely satisfying if we can play a small role in making this dream a possibility.”
Wondrlab co-founder & managing partner Vandana Verma said, “Our aim with WISR is to do marketing for good. But we understand that this comes with its own set of challenges. As schools benefit from brand partnerships, they are also faced with a moral responsibility towards children with regard to the pieces of communication they interact with. So, to safeguard this, the platform has on-boarded a panel of educationalists, child psychologists, and a legal team of experts responsible for vetting all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are being adhered to. The open platform will let all brands, media agencies and creative agencies participate across key verticals like sports, health hygiene and edutainment.”
Wondrlab CTO Siddhyesh Narkar said, “Building this platform in-house has been a thrilling and rewarding experience. Careful planning and a clear vision have helped us develop this platform into something impactful. WISR allows school and brands collaborations by successfully deploying technology, data, and robotization.”
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
