MAM
Housing.com announces new ad campaign ‘ Parr…se Perfect’
Mumbai: Housing.com announced the launch of its latest TV and digital advertising campaign, “Parr…se Perfect.”
With this new campaign, the company acknowledges that home buyers/renters or homeowners may end up not making a final decision to rent, buy, or sell for a variety of unique and personal reasons.
The series of four ads was created by advertising firm McCann Erickson and is aimed at reaching over 100 million impressions, according to a statement from Housing.com.
Housing.com, PropTiger.com, and Makaan.com Group CEO Dhruv Agarwala said, “We are really excited about our new ad campaign that captures the ethos on which Housing.com has been built—to facilitate the search and discovery for everyone till they find their perfect home. Our brand aspires to be a part of the consumer’s journey and provides them with maximum options so that they don’t have to settle for anything less than perfect.”
With a clever word-play on the Hindi word Parr (which means “but,” referring to the many doubts that arise in the minds of anyone dealing with the question of property sale and purchase) in its slogan “Parr… se Perfect,” the Housing.com ad campaign showcases the real estate company’s basic principle of providing the maximum choices for homebuyers, owners, and tenants.
Housing.com, PropTiger.com, and Makaan.com chief growth and marketing officer Snehil Gautam said, “Through our brand-new ad campaign, we plan to send across a message to our audience that it is okay to have doubts when it comes to buying, selling, or renting a home. We all have doubts, and we shouldn’t bury them. At Housing.com, we are celebrating even the smallest of doubts as we are committed to providing maximum property options to home seekers and maximum customers to sellers and landlords.”
Housing.com’s 360-degree campaign will help the company leverage high-impact TV, digital, and OTT platforms to capture more eyeballs with a blended media strategy.
The campaign will be featured on live cricket and prime-time TV shows such as the T20 World Cup, Asia Cup, India vs Australia series, The Kapil Sharma Show, Kaun Banega Crorepati, Khatron Ke Khiladi, Indian Idol, Superstar Singer, and Jhalak Dikhla Jaa, as well as social media for a multiplier effect.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
