MAM
Havells unveils ‘#LetsEndDarkness Talks’ in a new digital campaign
Mumbai: Havells India has started a video series #LetsEndDarkness (LED) Talks under a newly launched campaign, celebrating inspiring stories of people who have eliminated darkness from their lives despite obstacles and challenges.
Content partner by Unhide and conceptualised by Netter, the campaign features five inspiring real-life influencers who overcame the dusk and triumphed in their lives.
The central concept that lies behind the campaign idea is that with determination, individuals can rise to their fullest potential despite the challenges they face and grow beyond the constraints of their current circumstances.
The five influencers who will be a part of this campaign video are: India women’s cricketer, Smriti Mandhana, who has established herself in a sport that is primarily known to be male-dominated. Athlete Deepa Malik, who became the first Indian woman to compete in the Paralympic Games. Photographer Vicky Roy, a ragpicker at New Delhi railway station who ran away from home, studied photography and eliminated darkness from his life. Dr. Ruth John Paul, who took birth in a male body with a feminine spirit and transformed herself. She has worked her way up to become the first doctor at India’s first transgender clinic. Pooja Dasgupta, a single parent, who has overcome her unhappy marriage. Dasgupta raised her child single-handedly and emerged stronger despite the unforeseen challenges.
The campaign video begins with a black screen with a voiceover of the influencer in the backdrop and moves on to a frame of light and illumination where they begin narrating their story. The videos are shot in long-form stories for the website and in a crisper short format for social media channels. The video series will run for six weeks on all social media platforms, including Facebook, Instagram, and YouTube, and will be amplified on digital platforms.
A true warrior doesn’t need a sword. All she needs is the light from within – especially when her name itself means spreading bright light!
Stay tuned to watch her challenging life journey on Havells Lighting #LetsEndDarknessMoments.
#LetsEndDarkness #HavellsLighting pic.twitter.com/CC5eIEMjRg— Havells (@havellsindia) August 22, 2022
Here we are with the episode 2 of Havells Lighting #LetsEndDarknessMoments. Watch how @DeepaAthlete, the first Indian woman to win a medal in the Paralympic Games, accepted the challenges & turned the tides of misfortune & rewrote her fate.
Know more-https://t.co/cd4hVwB63r pic.twitter.com/LoGBxnUklt— Havells (@havellsindia) August 24, 2022
Commenting on the launch of the new campaign, Marketing Havells India executive vice president Rohit Kapoor said, “The campaign thought of “LED Talks” aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 1,18,000 likes.”
“The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for “Let’s End Darkness,”” he added.
Havells India president & SBU head Parag Bhatnagar added, “With the new “LED Talks” campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”
MAM
Spykar launches ‘her hustle kit’ for Women’s Day
Limited-edition denim pouch gifted to women shoppers on 7–8 March.
MUMBAI: Spykar just turned handbag chaos into quiet celebration because every woman deserves a sidekick that says “you’ve got this” without saying a word. Spykar has unveiled a thoughtful Women’s Day initiative, gifting its limited-edition ‘Her Hustle Kit,’ a premium, durable denim pouch to every woman who shops at any Spykar store over the weekend of 7–8 March 2026. Each kit includes the stylish pouch, a special gift voucher and a celebratory note, designed to honour the daily juggle women manage across work, family, errands and personal dreams.
The pouch is positioned as the ultimate handbag organiser small enough to slip in, strong enough to hold the transitions from boardroom leader to school-run mum, from gym warrior to last-minute planner. It keeps essentials like lipstick, charger, safety pins and more within easy reach, eliminating the frantic rummage that so many women know too well.
Spykar co-founder and CEO Sanjay Vakharia said, “A pouch is a necessity for every woman’s handbag age, job, city no-bar. It holds her transitions from a 9-to-5 leader to a 6-to-9 dreamer, from boardroom presentations to school pick-ups. We wanted to be a part of their daily story and acknowledge their hustle with this kit.”
The activation reflects Spykar’s long-standing focus on celebrating individuality and practicality, especially for women who balance multiple roles. By turning a simple accessory into a symbol of readiness and resilience, the brand delivers more than a gift, it offers a quiet nod to the organised chaos behind every confident stride.
This Women’s Day, Spykar isn’t just selling denim, it’s handing women a little extra armour for the everyday battlefield, proving that sometimes the smallest pouch carries the biggest message: keep shining, keep hustling, keep going.
