MAM
Mumbai Metro One signs Connect Digital for its social media duties
Mumbai: The leading digital agency from the Connect Network family, Connect Digital, has won the social media mandate for Mumbai Metro One (MMO).
As a part of this association, the agency will build and manage the content strategies and creatives for the brand on Facebook, Instagram, and Twitter.
Connect Network MD and founder Haresh Nayak said, “We are ecstatic to be working with a legacy brand to help them create visibility amongst the relevant target audience. Our team is confident in shedding new light on the brand’s social media pages and contributing to their growth.”
On sharing the excitement of winning the mandate for MMO, Connect Digital AVP Charu Rawat commented, “We are happy to have the opportunity to partner with Mumbai Metro One and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-mind recall that the brand has created by applying creative, new-age thinking and a strong storytelling narrative.”
“The agency looks forward to harnessing the best of their capabilities, talent, technology, and partnerships and helping Mumbai Metro One build even more powerful consumer connections,” she added.
Speaking about this association, Mumbai Metro One business head Shyamantak Choudhury said, “Connect Digital demonstrates a strong understanding of the digital category at large. The team is motivated , diligent, and pays strong attention to detail, something that became evident in the multiple discussions we’ve had over a period of time. We’re thrilled to partner with them as our social partners. This engagement will help us elevate our brand presence with the right strategy, innovation, and creative thinking. We are looking forward to creating some good and memorable work.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
