MAM
Digitas India appoints Mohammedullah Shaikh as senior VP & head – tech services, Richa Chugh as VP – media
Mumbai: Digitas India, the marketing & technology services brand from Publicis Groupe, has made key senior-level appointments at the agency. It has named Mohammedullah Shaikh as senior vice president and head of technology services, and Richa Chugh as vice president of media. The appointments are in line with Digitas India’s plans to strengthen its core product offerings in keeping with the increasing demand for digital technology services & media solutions from the marketplace. The duo will report to Digitas India COO Sonia Khurana.
Mohammedullah (Shariq) comes with an experience of 22+ years in technology consulting and governance. He will lead all technology services mandates at the agency and will work closely with Sonia Khurana (COO) and Roopesh Pujari (CTO, Publicis Groupe) to bring in the best technology service offering for the clients.
Richa has over 11 years of experience across various digital media, ranging from creative to social media, tech, and media planning. She joins Digitas India from Motivator, where she was digital head-west region.
Welcoming Shariq and Richa to the agency, Sonia commented, “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media, and Shariq, with his varied experience in technology, bring valuable inputs to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas’ continued performance and execution of our growth plans. We’re thrilled to have them on board!”
Sharing his views on joining Digitas India, Shariq said, “I’m truly excited to join the talented team at Digitas India and work closely with the leadership. Digitas is already delivering large-scale, enterprise-level solutions for clients in customer experience, commerce, and marketing operations. With its tech-agnostic approach and strong technology services portfolio, I believe it’s the right time to be a part of this experienced team. My goal is to ensure that we develop and execute our long-term strategy in a way that best serves our customers and employees.”
On joining Digitas India, Richa said, “Unlike TV and offline media, the interplay between creative, tech, SEO, and media planning forms a curious ecosystem and plays a pivotal role in efficient, effective, and holistic brand growth. The leadership at Digitas India understands this very well, and facilitates a complementary partnership between these verticals, which drove me to join them.”
Shariq has previously been associated with companies like Isobar, Ogilvy, and Interface Communications. He has been instrumental in bringing in digital and tech transformation for some of the clients like HUL, Vodafone, Eicher Motors, Maruti Suzuki, Apple (IndiaiStore), Aviva India, Bira91, Panasonic, Max Bupa, Kia, Reebok, Adidas, Marks & Spencer, Emami, Nat Geo, Fox Life, American Standard etc.
Over the course of her career, Richa has worked with brands including Nestle, Reckitt Benckiser, Coca-Cola, Bumble, Kia, Bajaj Consumer Care, and Tata Q, among others.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
