iWorld
CricHeroes surpasses 15 million users, launches Shots for cricketers
Mumbai: CricHeroes, an international cricket scoring platform, has announced that it has surpassed the 15 million registered user mark. The cricket network also announced the launch of Shots, an app for cricket short videos from the matches live streamed on CricHeroes.
CricHeroes founder Abhishek Desai said, “We are extremely happy to achieve this milestone. Every day we are bridging the gap between grassroots cricket and international cricket with the help of technology. The consistent increase in our user base shows how CricHeroes is a useful and user-friendly platform for one and all who love the game of cricket. Such milestones certainly encourage us to come up with even more innovations and help spread the popularity of the game further. Shots is another step in that direction.”
Shots will showcase curated moments from the matches live streamed on CricHeroes. All the videos are 10-20 seconds long, just like the very popular Instagram Reels. Cricketers will be able to submit their own “shots” very soon to make the game even more engaging.
CricHeroes is the scoring home for many domestic cricket leagues in India and abroad. With several domestic and international associations as official partners around the cricketing world, CricHeroes helps streamline the scoring process, which can be accessed live and also at the same time by the players, coaches, and officials.
The triumphs and achievements of our domestic cricketers have a permanent record because of CricHeroes. Recently, they have come onboard as the official scoring platform for the Tamil Nadu Premier League (TNPL) and Andhra Premier League (APL).
More than three million matches have been scored using CricHeroes. More than 200 cricket associations are using CricHeroes as their official scoring platform. Major BCCI affiliated state associations such as Cricket Association of Bengal, Baroda Cricket Association, Tamil Nadu Cricket Association, and others, as well as ICC members such as Sri Lanka, Afghanistan, Bangladesh, Canada, and others, use CricHeroes officially for their leagues.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
