MAM
Weekend Unwind with: The Rabbit Hole business head Rishabh Khatter
Mumbai: Another weekend is upon us, and so is the time to unwind with yet another edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives. In this week’s session we have The Rabbit Hole business head Rishabh Khatter opening up the windows to his thoughts.
Having joined FoxyMoron as a senior creative innovations associate in 2015, Rishabh moved up the ranks to spearhead The Rabbit Hole as its business head (content and technology). He is credited with not only developing sustainable business units but also being the creator of The Rabbit Hole-content, successfully marrying content with technology to develop solutions for various brands.
Under his mantle, it has evolved from being a digital video first agency to a full-service new age content creation ecosystem. Led by Rishabh, the mission of The Rabbit Hole is to turn ideas into reality and deliver outputs that cut through the clutter.
So here goes:
Your mantra for Life
Acknowledge the good times amid a hard time.
A Book you are currently reading/plan to read
Shoe Dog by Phil Knight.
Your Fitness mantra, especially during the pandemic
Swimming.
Your comfort Food
Chicken wings.
When the chips are down a Quote/Philosophy that keeps you going
This too shall pass.
Your Guilty pleasure
Watching films and shows below a rating of two on IMDB.
When was the last time you tried something New?
When I tried my hand at digital painting.
A life Lesson you learnt the hard way
Good judgement comes from experience; experience comes from bad judgement.
What gets you Excited about life?
Building new relationships.
What’s on top of your Bucket List?
F1 Monaco Grand Prix.
One thing you would most like to Change about the world
Efforts towards ocean conservation.
An activity that keeps you Motivated/Charged during tough times
Travelling.
What lifts your Spirits when life gets you down?
Travel vlogging.
Your go-to Stress Buster
SimCity’s badminton.
If you could give one piece of Advice to your younger self, what would it be?
There is a place in this world for everyone.
Brands
Budweiser 0.0 partners five IPL franchises to boost fan engagement
Fan-first campaign brings city pride, merch and match-day culture into focus
NEW DELHI: Budweiser 0.0 has announced its debut partnership with five franchises in the Indian Premier League, marking a significant step in its growing play in India’s cricket ecosystem.
The brand has teamed up with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals for the ongoing season, aiming to connect with fans across key cricketing cities.
The collaboration signals the brand’s shift from national-level associations to more localised, city-driven engagement. It builds on Budweiser 0.0’s “In the Hands of Fans” platform, which focuses on celebrating the passion, rituals and identity that supporters bring to the game.
As part of the partnership, the brand will roll out limited-edition merchandise inspired by each of the five teams, giving fans a tangible way to showcase their loyalties. The initiative is designed to tap into match-day culture and extend fan engagement beyond the stadium and screen.
Commenting on the move, AB InBev vice president marketing & trade marketing Vineet Sharma said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture, acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey, taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we will celebrate the pride, traditions and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
The move also builds on the brand’s earlier association with global cricket events, as it looks to deepen its presence in India through culturally relevant storytelling and fan-led experiences.
As the IPL season unfolds, Budweiser 0.0 is betting on city pride and fan passion to drive its next innings, turning spectators into participants in the ever-evolving world of cricket fandom.
