MAM
Mumbai City FC welcomes back Fast&Up as official nutrition partners
Mumbai: Football club Mumbai City FC, which competes in the India Super League, has announced a partnership with sports and active nutrition brand Fast&Up as the club’s official nutrition partner through the 2022-23 season.
Fast&Up aims to reinvent smart nutrition and nutritional supplements. It was launched in 2015 and has further developed the brand’s flagship products.
Mumbai City FC said that as a club it represents Mumbai’s fierce, relentless, and resolute spirit, much like Fast&Up, who echo the same ethos as a brand.
Mumbai City FC chief executive officer Kandarp Chandra said, “We are happy to welcome back Fast&Up as our official nutrition partner for what is going to be a very important football season for us at Mumbai City FC. As a brand, Fast&Up promotes a healthy and active lifestyle and shares our club’s core values. At Mumbai City FC, we have always believed in representing the spirit of our great city and by partnering with Mumbai’s very own organisations, we want to promote the holistic development of Mumbai through the power of sports. Our partnership with Fast&Up back in 2020-21 saw us lift the ISL Shield & Trophy and we hope our renewed partnership can help us emulate the same success along with them this year.”
Fast&Up chief executive officer and co-founder Vijayaraghavan Venugopal said, ”Fast&Up is proud to associate with Mumbai City FC for yet another season of ISL, one of the country’s most celebrated platforms for football enthusiasts. Mumbai City FC is a tough team that’s been in the headlines for its outstanding performance with dynamic, world-class talents as a part of the team. As a homegrown brand, Fast&Up has also been compassionate about providing world-class quality nutrition to our consumers, and we are proud to provide it to the team who literally swear by our products.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
