MAM
Partha Sinha re-elected as The Advertising Club president
Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal at its 68th annual general meeting. Bennett, Coleman & Co., president – response Partha Sinha has been re-elected to lead the body.
“I am honoured to be re-elected as the president of The Advertising Club,” said The Advertising Club president Partha Sinha, speaking about the appointment. “In spite of being extraordinarily challenging, the last 24 months of the pandemic allowed us to innovate and deliver some of the most impactful engagement initiatives.”
“From the first-ever online edition of the Effie awards that created a new benchmark for virtual events and the in-person emvies that was attended by 1,000 media enthusiasts, to raising the bar on Abby’s awards by associating with the One Show and collaborating with the United Nations on Unstereotype Alliance – the team exemplified excellence with each activity. I am thankful to the team we’ve worked with and look forward to working closely with them again to take The Advertising Club to newer heights,” he further added.
The office bearers of The Advertising Club for 2022-2023 are president, Partha Sinha, vice president Rana Barua, secretary Shashi Sinha, joint secretary Mitrajit Bhattacharya and treasurer Dr Bhaskar Das.
Managing committee members include Prasanth Kumar, Vikram Sakhuja, Ajay Kakar, Debabrata Mukherjee, Rahul Johri, Aditya Swamy and Manasi Narasimhan. In addition, the co-opted industry professionals include: Punitha Arumugam, Sonia Huria, and Pradeep Dwivedi
The list of leaders who will continue to bring value to TAC through their expertise and deep understanding of the respective industry segments include Avinash Pant, Raj Nayak, Ajay Chandwani, Sapangeet Rajwant, Namrata Tata, Rathi Gangappa, Sidharth Rao, Alok Lall, Vikas Khanchandani and Malcolm Raphael. Partho Dasgupta will continue as a member of the managing committee as the immediate past president for the ensuing year, it added.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
