MAM
Partha Sinha re-elected as The Advertising Club president
Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal at its 68th annual general meeting. Bennett, Coleman & Co., president – response Partha Sinha has been re-elected to lead the body.
“I am honoured to be re-elected as the president of The Advertising Club,” said The Advertising Club president Partha Sinha, speaking about the appointment. “In spite of being extraordinarily challenging, the last 24 months of the pandemic allowed us to innovate and deliver some of the most impactful engagement initiatives.”
“From the first-ever online edition of the Effie awards that created a new benchmark for virtual events and the in-person emvies that was attended by 1,000 media enthusiasts, to raising the bar on Abby’s awards by associating with the One Show and collaborating with the United Nations on Unstereotype Alliance – the team exemplified excellence with each activity. I am thankful to the team we’ve worked with and look forward to working closely with them again to take The Advertising Club to newer heights,” he further added.
The office bearers of The Advertising Club for 2022-2023 are president, Partha Sinha, vice president Rana Barua, secretary Shashi Sinha, joint secretary Mitrajit Bhattacharya and treasurer Dr Bhaskar Das.
Managing committee members include Prasanth Kumar, Vikram Sakhuja, Ajay Kakar, Debabrata Mukherjee, Rahul Johri, Aditya Swamy and Manasi Narasimhan. In addition, the co-opted industry professionals include: Punitha Arumugam, Sonia Huria, and Pradeep Dwivedi
The list of leaders who will continue to bring value to TAC through their expertise and deep understanding of the respective industry segments include Avinash Pant, Raj Nayak, Ajay Chandwani, Sapangeet Rajwant, Namrata Tata, Rathi Gangappa, Sidharth Rao, Alok Lall, Vikas Khanchandani and Malcolm Raphael. Partho Dasgupta will continue as a member of the managing committee as the immediate past president for the ensuing year, it added.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
