MAM
Panasonic rolls out a new campaign in partnership with The Scribbled Stories
New Delhi: Panasonic Life Solutions India has launched a digital public relations campaign – #WelcomeToAdulthood in partnership with the storytelling platform – The Scribbled Stories.
The campaign targets young adults, mostly first-time buyers, who are entering their adulthood phase and are looking to invest in smart, affordable, and sustainable home appliances.
The PR campaign is running on all social platforms – Instagram, Facebook, Twitter, LinkedIn, in collaboration with The Scribbled Stories. The campaign content captures fun, relatable moments that one experiences when entering the adulthood phase of life and how the right appliances can help make that journey a little easier and a little more comfortable and memorable. Be it setting up a new house and buying new appliances for it, or baking a cake at midnight in your microwave or having to do your own laundry, the campaign emphasises on how appliances are a key part of different phases of our life and hence it is important to make a choice that is durable and sustainable.
New city. First job. There’s a lot that goes on when we enter adulthood. To help you make sustainable purchases of home appliances, we are launching #WelcomeToAdulthood in partnership with @thescribstories. Watch this space for more & share your #adulthood moments with us. pic.twitter.com/HwTdkSigEk
— Panasonic India News (@PanasonicInNews) September 14, 2022
The campaign directs consumers to buying guides that will help them understand the know-how of various aspects to look for before making a purchase decision.
Commenting on the campaign, Panasonic Life Solution India head corporate communications Pooja Garg Khan said, “Adulthood is a time when youngsters are experiencing a shift in their lifestyle and have a plethora of choices to make in life – from moving out of home, first job, building new relationships, setting up an apartment, etc. And through this campaign, we want to support the young consumers in this transition to adulthood by helping them make sustainable purchases through our buying guides. These #WelcometoAdulthood buying guides, will allow consumers to educate themselves and make smart well-informed decisions to buy home appliances and contribute to helping them live their best.”
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
