MAM
Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings
Mumbai: Kaizzen has bagged the public relations mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group, for the upcoming Legends League Cricket.
As the strategic communications partner, the agency has been entrusted with the responsibility of promoting the LNJ Bhilwara Kings and helping the team connect with various stakeholders of the LNJ Bhilwara Group.
On the association, LNJ Bhilwara Kings team owner Riju Jhunjhunwala said, “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found a better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand’s stature to greater heights.”
After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Kaizzen founder and chief executive officer Vineet Handa said, “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear, and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful, and disruptive PR solutions. We are looking forward to a strong partnership.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
