iWorld
Paramount+ launches in Italy with originals showcasing female stories and voices
Mumbai: Paramount+, the global streaming service from Paramount has been launched in Italy. It offers more than 8,000 hours of entertainment.
Paramount Global rolled out the Blue Carpet and hosted an event at the iconic Cinecittà Studios in Rome to celebrate the Italian launch of Paramount+. Following the event, the service revealed its content slate that features the biggest stars and most compelling stories. Roberto Benigni, Elodie, Greta Scarano and Carlo Verdone are among the Italian stars aligning on Paramount+, alongside global talent including Harrison Ford, Jessica Chastain, Helen Mirren, Sylvester Stallone, Miles Teller and more.
The streaming service provides a slate for the whole family, spanning new and exclusive Paramount+ originals, shows and movies across every genre from Paramount’s brands and production studios.
This includes Comedy Central, MTV, Nickelodeon, Paramount Pictures, Showtime and the Smithsonian Channel, offering the best from international exclusive titles and local content.
Global series that will become available on Paramount+ in Italy include The Offer, based on Oscar-winning producer Albert S. Ruddy’s experiences of making “The Godfather”. Meanwhile, The Man Who Fell To Earth follows a new alien character who arrives on Earth at a turning point in human evolution. Tusla King stars Sylvester Stallone “The General”.
Additionally, Paramount+ will be the home of films following their theatrical and home entertainment releases, including “Top Gun: Maverick” which will arrive on service in Italy later this year.
The service is investing in local content and talent, with a line-up of Italian originals, such as the newly announced “Francesco Il Cantinco”. This is an immersive reading of one of the most iconic texts dedicated to love, hosted by Oscar-winning Italian star Roberto Benigni. There will be will a new season of Vita Da Carlo, which sees Italian comedian and actor Carlo Verdone as director and lead of this highly anticipated series around his life.
“Tonight, we are celebrating the debut of Paramount+, which seamlessly combines Hollywood with Italian storytelling and creativity. Italy has been home to Paramount for many years and now we’re bringing the best Italian – and global – films and series together in one place, on Paramount+,” said Paramount president & CEO (streaming) Tom Ryan.
“We’re the only streaming service where you’ll see Sylvester Stallone, SpongeBob, Star Trek, South Park and incredible Italian stars like Elodie and Verdone… all in one place. With over 100 years of storytelling experience from our renowned Hollywood studio to our international production hubs – Paramount knows how to make great entertainment for everyone,” said Paramount+ executive vice president- International GM Marco Nobili.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
