MAM
Cashify appoints Subodh Garg as its first chief financial officer
Mumbai: Homegrown re-commerce marketplace, Cashify has appointed Subodh Garg as its first chief financial officer. The appointment of the new CFO would be a step toward preparing for the company’s continued focus on sustainable growth, it said in a statement.
In his new role as CFO, Subodh will lead the company’s long-term profitable growth and strategy and ensure financial readiness. With Cashify working aggressively, the appointment of Subodh to the team will strengthen the growth story and further assist in expanding into new, untouched territories.
With more than two decades of experience in the financial sector, Subodh Garg joins Cashify as a veteran with strong business acumen. Prior to this, he held the position of CFO at Pickrr and other leadership positions with startups such as Bulbul and Healthkart. Before venturing into the world of startups, Subodh garnered a rich, diversified experience of 20 years in various industries such as insurance, BPO, service, and manufacturing.
Speaking about the appointment, Cashify co-founder & CEO Mandeep Manocha said, “We’re thrilled to welcome Subodh into the Cashify family. His proven expertise in leadership and commercial judgement is crucial for us at this juncture. The extensive experience and knowledge that he brings in after working with various industries will definitely help Cashify flourish sustainably in the current scenario.”
“I’m extremely delighted to be a part of the Cashify team. The current growth trajectory of Cashify is pretty exciting, and I’m looking forward to collaborating with the team and contributing towards strengthening Cashify as a sustainable and profitable business model, ” said Subodh Garg.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
