MAM
Art-E MediaTech bags social media mandate for IndiaMART
Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.
This social media mandate was accorded to Art-E MediaTech in a competitive multi-agency pitch. As a leading independent digital marketing and technology consulting firm, Art-E MediaTech will now be in charge of IndiaMart’s social media strategy, influencer marketing, strategy formulation, and media buying.
Speaking about this partnership, IndiaMART, InterMESH chief operating officer Dinesh Gulati said, “We are pleased to partner with Art-E MediaTech for our social media handles with the aim of establishing a strong digital presence. This collaboration will significantly add value to IndiaMART’s brand awareness & loyalty and help us connect & engage with more potential customers.”
“Art-E MediaTech has an excellent team that can assist IndiaMart in fulfilling its mission and vision by bridging the gap between the target audience and the brand. The team’s ideals brilliantly overlap with those of IndiaMart, and thus, the collaboration is destined to produce notable results. ArtE understands how to make a brand’s voice heard and I am sure that will aid us to further strengthen our positioning,” he added.
Sharing his thoughts on the win, Art-E MediaTech co-founder Rohit Sakunia said, “IndiaMart pursues excellence in strengthening businesses in the MSME sector as the company’s major objective. The brand not only shapes the future of small businesses but also drives their business values. Hence, for ArtE, the partnership with IndiaMART is a testament to our expertise in providing result-oriented communication to the leading B2B companies of India while leveraging our detailed market insights.”
“We help brands create meaningful, long-lasting, and impactful communication that drives growth for their businesses through our creative and strategic prowess. With this collaboration, we are looking forward to creating innumerable insight-led campaigns for IndiaMART, driving remarkable results and achieving new levels of success in the digital space,” he concluded.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
