MAM
Zenith India names Trishul Bhumkar as managing partner
MUMBAI: Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner.
Trishul will be reporting to Jai Lala and will spearhead business growth and momentum for Zenith India and its clients. He will strengthen client relationships further and mobilise with agility Publicis Media services including Content, Data, Analytics, Activation and Trade to maximise opportunities, visibility and ROI for brands.
He brings with him a wide spectrum of experience on pedigreed brands including Coca-Cola, Vodafone, Marico, Danone, Pepperfry and Disney. His previous stints include Madison, erstwhile Maxus and GroupM Motivator and most recently saw him as Strategic Business Unit (SBU) head for Motivator (West).
Zenith India CEO Jai Lala said, “Trishul is a dynamic leader with a track record that speaks for itself. He has been instrumental in new business success, fortifying relationships with clients and partners and driving exceptional growth and ROI for brands. In an ever-evolving market scenario, he brings strong thought leadership, strategic insights and substance to every brand conversation and is perfectly placed to partner with me in leading the agency into the next phase of growth and expansion.”
Trishul said, “I am delighted at the opportunity. This is an exciting time to be joining Zenith India when the agency is witnessing strong momentum on new business and delivering outstanding performance on existing client businesses. I look forward to building further on the scale of operations, client delivery and leveraging Zenith India’s unique strengths in data, technology, content, and analytics to bring in unsurpassed growth for brands.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
