Brands
Avas Living onboards Virat Kohli as a brand ambassador
Mumbai: Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer.
Virat chose Avas Living as his preferred abode. He is working closely with the team at Avas to build his bespoke dream home, which will be a combination of technology, luxury and sustainability.
Avas Living encompasses a state-of-the-art wellness centre and spa and a community of villas situated in the untouched and tranquil hamlet of Awas in Alibaugh, Maharashtra. The quaint coastal town of Alibaugh has been a popular hotspot for second homes owing to its proximity to Mumbai, the financial capital of India.
Commenting on his choice to build his dream home with Avas Living, Virat Kohli said, “The past few years have taught all of us the importance of community living while still maintaining anonymity. My vision for a second home is one where I am surrounded by a community of like-minded individuals with interests similar to mine. As much as I enjoy going to the gym, I would prefer to invest in a facility that cares for my mental, emotional, and physical well-being. Being part of a community while maintaining an individualistic life is the ideal balance that I have discovered with Avas Living. It is the perfect combination of luxury living and everything I have been looking for, with a wellness centre within walking distance of my home. Alibaugh: “Being in such close proximity to Mumbai and my work engagements, the location of the property was what sealed the deal for me.”
Speaking about the property, Avas Founder Aditya Kilachnad stated, “I’ve spent a lot of my childhood in Alibaugh. I realised the one thing I missed there was a sense of community. When we conceptualised Avas Wellness Living, we decided that there would be no better place than Alibaugh to build India’s first wellness community. I wanted to build a community for like-minded people who believed in holistic wellness and health and were looking for a certain level of luxury while pursuing their wellness journey.”
Avas Living has a diverse clientele of many high-net-worth individuals, including renowned actor Ram Kapoor and Axis Bank CEO & managing director Amitabh Chaudhry, and has investors like the Serum Institute CEO Adar Poonawalla.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
