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Swiggy with team Singham creates new Guinness World Record
Mumbai: Swiggy along with the team of the film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of Singham Again, Ajay Devgn and Rohit Shetty, Swiggy delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.
Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using Swiggy’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries. Swiggy collaborated with the Singham Again team and delivered 11,000 vada pavs across various Robin Hood Army-supported schools in Mumbai.
The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.
Swiggy co-founder and chief growth officer, Phani Kishan said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”
Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated Swiggy’s focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community.
Speaking about the record, Rohit Shetty expressed, “We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”
The event concluded with children enjoying their meals, marking the success of this collaboration between Swiggy and the Singham Again team. The record-breaking delivery was made possible by Swiggy’s newly launched XL fleet designed for large scale orders. Omega Seiki Mobility (OSM) is the vehicle manufacturer with Moeving Urban Technologies Ltd. operating the fleet on the ground.
The idea was conceptualised and executed by Havas Play. Havas Media Network India CEO Mohit Joshi said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”
Brands
3SS names Felix Walter chief growth officer for Automotive
Walter to drive in-car entertainment growth and global partnerships
STUTTGART: 3 Screen Solutions (3SS), the software company bringing content to every screen from homes to cars, has appointed Felix Walter as chief growth officer, automotive. In this newly created role, Walter will steer 3SS’ global growth in the automotive sector.
Walter will focus on expanding 3SS’ automotive business, boosting customer acquisition among OEMs and service providers, and leading go-to-market, revenue, and business development strategies across marketing, sales, product, and customer success.
Central to his plans is 3Ready Automotive, 3SS’ in-car media platform that offers OEMs a flexible way to engage users and monetise content. Walter will oversee its ongoing growth, welcoming new content partners and expanding 3SS’ network of strategic alliances. The platform gained attention with the launch of the 3Ready Content Bundle at CES 2026.
This appointment follows recent successes including the launch of Škoda Play, the carmaker’s infotainment hub delivering curated video content such as news, themed clips, how-to videos, and branded material. Services like this are transforming waiting and charging time into engaging experiences, opening fresh revenue opportunities for OEMs.
3SS CEO Kai-Christian Borchers said, “Felix’ appointment signals our bold ambition in automotive. Since joining in 2023, he has driven rapid growth and success in this space, and we’re delighted to empower him to take the business even further.”
Walter added, “I’m thrilled to take on this role at a moment when in-car entertainment is taking centre stage. OEMs are waking up to the value of enriching their vehicles’ user experience. 3SS’ experience with smart TV and major entertainment platforms worldwide positions us perfectly to help carmakers create content-rich, personalised experiences that grow revenue over the long term.”
With Walter at the helm, 3SS looks set to accelerate the commercial possibilities of the software-defined vehicle, turning everyday journeys into entertainment opportunities.
