Brands
Fire-Boltt ropes in Kiara Advani as brand ambassador
Mumbai: Homegrown wearable and audio brand, Fire-Boltt, announced the appointment of Bollywood actor Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal. The actress will participate in different marketing, advertising, and endorsement campaigns for the homegrown brand.
The collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options. The association with Kiara will help the brand to engage with the younger generation, and the company aims to tap into this pool.
Talking about her association with the brand, Kiara Advani, said, “I’m delighted to be associated with Fire-Boltt which is at the helm of fitness, style, and aesthetic. Fitness for me is imperative and I religiously follow it. Even on dull days, it’s a mood lifter. Given the fact that the brand is ‘Made in India’ and has made its mark in the market in such a short period of time, it is remarkable.”
Fire-Boltt founder & CEO Arnav Kishore asserted, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social and cheerful personality coupled with her fitness and style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in the wake of the new normal. Our association with Kiara, coupled with our existing associations with Virat Kohli and Vicky Kaushal, is a step towards that.”
Fire-Boltt co-founder Aayushi Kishore added, “We are firm believers in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest and most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalise on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL & BTL activations, we aim to build bridges for an active communication channel with the consumers.”
Fire-Boltt has recently launched over 30 smartwatches in the past six months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
