MAM
Indian speedsters Arshdeep Singh, Prasidh Krishna, Chetan Sakariya partner with Rario to launch their cricket NFTs
Mumbai: Indian speedsters Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya have partnered with Rario, which claims to be the world’s first officially licenced cricket digital collectibles platform. The exclusive partnership with the platform will help launch their own non-fungible tokens (NFTs). The pacers join Rishabh Pant, Virender Sehwag, Zaheer Khan, Cheteshwar Pujara, Rashid Khan, Jason Holder, Quinton De Kock, and many others as player partners on the platform.
Singh said, “This is a great marriage between sports and technology, and a wonderful opportunity for me to be closer to my fans, who continue to give me so much love and support. I look forward to sharing some of my most cherished possessions and connecting with my fans in the biggest community of cricket fans, Rario.”
“With this brand-new partnership for my NFTs with Rario, I am thrilled at the opportunity to engage with the fans at a much deeper level. Cutting edge technology, combined with the fervour for one of the most loved sports in the world, will surely add to the experience of the cricket fans,” Krishna said.
Sakariya said, “I am thrilled at the opportunity to engage with the fans at a much deeper level. I am looking forward to sharing some of my most cherished possessions and connecting with my fans in the biggest community of cricket fans, Rario.”
Rario co-founder, CEO Ankit Wadhwa said, “I am excited to have Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya on board. In just the last year and a half, they have become the most talked about bowlers. They have consistently delivered consistent performances for me. From a strategy gaming point of view, anyone with an eye for talent will know that Prasidh, Arshdeep, and Chetan’s Player Cards will be highly sought-after in Rario’s utility ecosystem.”
Fairplay Sports co-founder Bandana Chhetri, who manages Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya said, “We are excited about Prasidh, Arshdeep, and Chetan’s partnerships with Rario. Rario is the best when it comes to licenced cricket digital collectibles platforms, and we are proud that we could get the partnership done.”
Rario marketing head Shubham Agarwal said, “We are excited to have Arshdeep, Chetan, and Prasidh onboard. They are rising young bowlers who have proved their mettle at a young age and with their skills would bring great value to Rario’s NFT utilities.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
