MAM
Ipsos appoints new APAC CEO and chief client officer
Mumbai: Ipsos, one of the world’s largest research companies, has announced the appointment of long-time Ipsos global executive Hamish Munro as its new APAC CEO, and current South-East Asia CEO, Suresh Ramalingam, as its new chief client officer for the APAC region. Both appointments are effective immediately.
Munro moves into his new remit after three years as Ipsos’ global head of interactive services. Since joining the company in 2013, Munro has also had stints as CEO of Australia and New Zealand (2013– 2015), CEO of South-East Asia (2016 – 2017) and CEO of APAC operations (2017 – 2019).
Having worked and lived across Australia, Indonesia, Singapore, Hong Kong and Taiwan, Munro is set to bring broad international operational and research management experience to his new role, along with more than two decades of diverse market research and leadership.
Munro will replace current Ipsos APEC CEO, Christophe Cambournac, who will move into a global role with the business.
Ramalingam moves into his new role after four years as CEO for Ipsos’ South-East Asian markets. Prior to joining Ipsos, Ramalingam spent more than 20 years at Nielsen, working across its emerging markets in various leadership roles and the most recent one as managing director of consumer insights across LATAM, EMEA and South-East Asia, based in Dubai.
In his new remit, Ramalingam will lead the client organization for Ipsos’ APAC region and will be based in Kuala Lumpur.
Ipsos CEO Ben Page said Munro and Ramalingam were set to bring a wealth of industry experience and corporate knowledge to their new roles.
“Munro has been an integral part of the global Ipsos team since 2013, sharing his 25-plus years’ experience in market research, marketing, communications and account management roles,” Page said.
“Munro is an exceptional leader, with proven experience in managing large teams and complex businesses in competitive markets. He is well-known in the industry and across the business for his collaborative and decisive management style, with a focus on professional development. Munro is also committed to building and maintaining strong relationships with clients and will be an asset to our broad client base across the APEC region,” he added.
“Ramalingam has already shown his ability to grow and manage client relationships across South-East Asia, delivering on our long-term growth plans for the region. In his new role, I’m confident that his client and people focused leadership style coupled with his extensive research and management experience will help in leading the client organization successfully in our APAC region.”
Commenting on his new role, Munro said, “I am excited to collaborate with my colleagues across Asia Pacific and continue to build on our strong client partnerships, building and strengthening our talent and deploying many of our new services to help our clients grow.”
Ramalingam said, “As the home of researchers, we have an amazing suite of research solutions and services led by experienced teams. Our strong client organization teams help drive engagement with our key clients in Asia Pacific collaborating across our services to provide the best possible research outcomes catering to their business needs. I am very excited to continue to focus on building client relationships across Asia Pacific.”
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
