Film Production
Deconstruct partners with Supari Studios for a brand film
Mumbai: Supari Studios has collaborated with science-based skincare brand Deconstruct on their latest brand film.
With the Deconstruct film, Supari has skillfully brought attention to the brand as well as its mission of ‘Information over impulse’ in skincare regimens.
Deconstruct wanted to break through the clutter and address the deeply ingrained impulse-buying habit in consumers. With this in mind, Supari Studios created a film that identifies with Deconstruct’s 18–25 year old, primarily female audiences, and highlights the unsolicited advice that they may encounter on a regular basis.
The campaign’s protagonist represents anyone who has been confused and overwhelmed by the amount of information and misinformation they must wade through in order to find a skin care product that works for them.
Speaking on the campaign, Supari Studios creative lead Sakshi Bhasin said, “Working on the campaign with Deconstruct, we knew we had the unmissable chance to do something different and clutter-breaking. Leaning into the brand’s philosophy around skincare, we decided to bring in an aspect of humour, and talk about the unsolicited advice and ever-changing trends that surround this industry. With the kind of experience our Director, Devika Chaturvedi, brought to the table, we were able to add that exaggeration to the situations in the film and marry a skincare product with a humorous concept, a combination rarely seen in this space. As someone who has worked on a myriad of campaigns with beauty and skincare brands, this was the perfect opportunity to do something fresh and experimental”
“Since our childhood, we have been provided with unsolicited advice from multiple sources, especially when it comes to skincare,” Malini Adapureddy added, “but in the new age of knowledge economy, consumers are changing and seeking their own information.” Deconstruct aids them in this journey by providing well-researched and simple information on the website, our product labels, and our social media channels and helps them decide what is best. We want them to purchase on the basis of logic and science rather than trying to entice them with vague beauty results. Supari Studios helped us put this concept out in a succinct and relatable manner by using daily instances that most of us must have gone through at least once in life. They pulled the entire project into execution in a crunched timeline, and we are very happy to see our vision come to life beautifully in the video.”
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
