MAM
Mehul Ashar joins Infidigit as senior VP of revenue
Mumbai: Organic digital growth platform Infidigit on Tuesday announced the appointment of Mehul Ashar as senior vice president of revenue. An alumnus of IIM Ahmedabad, Ashar brings with him over two decades of experience in various industries. He has worked with prominent brands like Shoppers Stop, Lifestyle Stores, GMR Airport, Indian School of Business, and Apollo hospitals. He has successfully spearheaded omni-channel marketing and digital marketing initiatives in his earlier roles.
Speaking on the appointment, Infidigit founder & managing director Kaushal Thakkar said, “At Infidigit, we are looking to enhance and build a robust leadership team to spearhead our expansion in new markets. Ashar’s appointment is perfectly timed as we continue to expand and bring in new growth avenues. His experience in multiple industries brings a fresh perspective, while his work in digital marketing will add a lot of value to our business. I am confident that Mehul will be able to lead the team to even greater heights and continue driving Infidigit forward as we enable more businesses to grow online organically”
“Infidigit aims to help companies leverage the power of SEO, thus maximising returns on their marketing budgets. We are just scratching the surface as of now and have a long way to go. I am glad to be part of this journey with Thakkar. ” adds Ashar.
Ashar and Thakkar have also been batch mates at KJ Somaiya Institute of Management, Mumbai.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
