MAM
Top Publishers adopt Taboola’s New Header Bidding Solution
Mumbai: Taboola has announced Taboola Header Bidding—a new capability that expands on the native bidding service that was originally launched in April 2022.
Publishers using Taboola Header Bidding generate incremental revenue from existing display ad inventory, and to date, top publishers like McClatchy, Ströer, iMedia, and many others are already live.
With Taboola Header Bidding, advertisers can now use Taboola’s advanced AI and unique first-party data to seamlessly connect with 500 million daily active users across IAB-standard display placements on its large publisher network. This gives advertisers working with Taboola even more visibility in prominent locations across trusted publishers in verticals like local news, sports, entertainment, finance, and more.
Publishers benefit from Taboola Header Bidding by driving significantly more monetisation with their existing display ad units. Using this product, Taboola’s publishers can tap into unique native advertising demand by working with 15,000 direct advertisers, immense first-party data, and AI. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.
Speaking about this new feature, Taboola founder and CEO Adam Singolda said, “I’m excited to expand our partnership with 15,000 of our advertisers, providing them a broader opportunity to reach their target audiences and driving lower acquisition costs.”
Singolda added, “It is critical to help drive strong performance for advertisers and businesses all around the world, especially during times when social networks and privacy are in play. The feedback we’ve gotten working with some of our top publishers has been incredible. We’re not only able to provide value by generating incremental revenue from existing display placements but also by making the display marketplace healthier. We have a unique proposition given our massive first-party dataset, our direct advertisers, and AI—and I’m excited to make this available to 9,000 of our publishers in years to come.”
McClatchy chief revenue officer Tony Berg, who looks forward to the added benefits that this collaboration offers advertisers, said, “Taboola continues to be a strategic partner for us. Working with them on their header bidding technology strengthens our relationship even further. Their expertise in AI, coupled with their strong advertiser relationships, will create increased revenue opportunities.”
“Taboola has been a longtime partner of ours and has shown a commitment to collaborating on products that drive our business forward. We’ve integrated their products holistically because of their strength in making our properties more appealing to both advertisers and readers. More relevancy for ads on our site means a better experience for readers, while also giving advertisers the chance to tap into millions of very engaged and savvy readers. We are pleased to be the first sales house in DACH using this innovation within our Header Bidding solution powered by Yieldlove,” said Yieldlove senior vice president of product management programmatic & sata at Ströer and managing director Abdelkader Barjiji.
Ströer is the first sales house in the DACH region to use Taboola’s Header Bidding capabilities and, in doing so, continues its use of a variety of Taboola offerings. Most recently, the companies announced an extended partnership through 2028.
iMedia Digital Services president Matt Leardini commented, “Taboola has been our trusted, longtime partner, and their new header bidding product is very exciting to us.”
“Over our long partnership, their technology has given us a clear competitive advantage. With Taboola header bidding, we’ve got incredible new potential to grow our business together,” Leardini added.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
