MAM
Rajat Mukherjee joins Garage Group as principle creative consultant
Mumbai: Garage Group, a full-service and creative agency founded in 2015, has strengthened its creative capabilities with the appointment of Rajat Mukherjee as principle creative consultant. In his new role, Mukherjee will oversee all markets and lead the organization’s creative division for its clients.
With an impressive background, Mukherjee brings more than two decades of creative experience in the field of advertising and communication and is considered one of the prominent creative leaders in the industry, having worked with agencies such as HSAd, JWT, Leo Burnett, Hakuhodo Percept, Dentsu, Mudra, and R.K. Swamy BBDO, to name a few.
He has worked on several leading business brands such as LG, Horlicks, Boost, Monte Carlo, Pepsi, Coke, Hero Cycle, Pizza Hut, Sony, ESPN, Star Sports, Hero Honda, Maruti Suzuki, Suzuki Bikes, Honda Motors, Toshiba, Central Park, PUBG, Numero Uno, and Hindware, among others.
Before joining Garage Group, he served as national creative director for HSAd India, the primary partnering agency for the electronics giant LG, where he headed the firm’s entire creative communication division for more than ten years.
Talking about his new role, Mukherjee said, “A real 360-degree communication is the key to the communication business today, and Garage Group excels with its diversified in-house offering for the same. Thus, it becomes an exciting move for me, as this allows me to expand my wings to soar to newer heights with Garage Group and its varied application format in the field of communication.”
Speaking on the appointment, Garage Group founder and managing director Saurabh Gupta said, “We’re thrilled to welcome Mukherjee to the Garage Group family. With our expansion into creatives, digital, music, and technology, Mukherjee is a clear fit in the organisation. His diverse experience in industry and understanding of the brand ecosystem will further lift Garage Group’s service offering in the market.”
Mukherjee is a graduate of the esteemed Delhi College of Art. He has received numerous significant national and international honours during his 23-year journey, which in turn adds another feather to his cap.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
