GECs
‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna
Mumbai: Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness campaign, “Bigg Boss Is Watching You,” with their marquee property, Bigg Boss Telugu. The campaign aims to encourage people to use caution when travelling on the Hyderabad Metro Rail (HMR).
The public safety campaign has been executed in all 57 metro stations, covering areas including concourse, entry-exit, and check-in areas. Customised jingles with caution messages are played in all metro trains. The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at metro station premises including awareness on safety measures, rules of metro, encouraging more usage of the metro rail as the safest and convenient mode to commute.
L&T Metro Rail (Hyderabad) Ltd. MD & CEO KVB Reddy said, “As part of our third collaboration with Star Maa, Bigg Boss Telugu, Hyderabad Metro Rail is delighted to be the travel partner for Bigg Boss Telugu Season 6. We have rolled out the “Bigg Boss is Watching You” campaign as part of the partnership, which aims to increase safety awareness and safe travel practises among the general public. This initiative would also encourage smart travel habits among commuters by encouraging them to use metro smart cards and mobile QR tickets for a safe and convenient journey. My best wishes to the superstar Akkineni Nagarjuna and Star Maa Network for the great success of Bigg Boss Season 6.”
“As a network, Disney and Star India always believe in creating meaningful communications, enriching the lives of millions, and driving relevant communication through our messaging. We are extremely delighted to partner with the Hyderabad Metro Rail for a campaign on public safety awareness in Hyderabad city. Bigg Boss is a global format well accepted by the Telugu audience as part of their daily entertainment dose. Using this vehicle will have a faster reach for public safety,” commented a Star Maa spokesperson.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
