Kids
Nickelodeon launches its Children’s Day campaign ‘#NickChildrensDayFUNda’
Mumbai: Nickelodeon has launched its Children’s Day campaign, “#NickChildrensDayFUNda,” that encourages kids to express their feelings and unique fun-da about life.
With this campaign, Nickelodeon reaffirms its dedication to kids by promising to always be a friend they can trust. Nourish has joined Nickelodeon as an associate sponsor for the campaign.
The campaign encouraging children to express themselves is brought to life by #NickelodeonChildrensDayFUNda, which was created with the nation’s most beloved Nicktoons, Chikoo, Bunty, Happy, and Pinaki.
To encourage kids to express their desires and ideas, Nickelodeon has also launched a special microsite. Nickelodeon will choose some of the best submissions and give them a voice by airing them on the channels on 14 and 15 November. With carefully curated games on the microsite, kids can interact with their favourite cartoons as well.
Speaking on celebrating kids at every step of the way, Viacom18 Kids TV Network marketing head Sonali Bhattacharya said, “At Nickelodeon, we have always encouraged kids to express themselves. It is with this belief that we engage with kids beyond screens and dial up the connection with our young audiences and their parents through meaningful campaigns and initiatives. Our Children’s Day campaign puts the power back in the hands of kids and encourages them to voice their fundamental wants and needs, however big or small. We wish kids all over the country a very happy Children’s Day and urge them to keep their free spirit intact!”
The campaign is being boosted through a variety of social and digital initiatives, influencer engagement, partnerships, mall engagements, and on-ground activities, in addition to the special promos featuring Chikoo, Bunty, Happy, and Pinaki that will air across the Nickelodeon franchise.
Nickelodeon has partnered with food companies like My Froyoland and Hangout Cakes & More to provide sweet treats for its young viewers. Through the food delivery services Zomato and Swiggy, children can order these special treats.
On 14 November, Nickelodeon will also host a special Nicktastic brunch in collaboration with the JW Marriott, Mumbai. This brunch is especially designed around the children’s favourite Nicktoons, with customizations ranging from the menu to the restaurant decor, and it concludes with a special meet-and-greet between Happy & Pinaki and the children at the hotel.
Nickelodeon has announced that its newest movie, Motu Patlu & The Terror of Giant Beasts, will have its television premiere on 13 November at 11:30 a.m., adding to the festivities.
The intensity of this action-packed movie, which is set in Furfuri Nagar and features Motu and Patlu battling the enormous beast, is sure to reach new heights. On 14 November, Nickelodeon also announced Nick Ka Fun-day, which will feature special episodes of Zig and Sharko, Motu Patlu, and Chikoo Aur Bunty and begin at 7:00 a.m. Motu Patlu film festival is additionally scheduled for 15-18 November at 4:30 p.m.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
