News Broadcasting
BBC News continues to be no. 1 in India: IPSOS survey
Mumbai: According to the latest Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data reveals that BBC News digital also continues to top the chart as the number one international news brand accessed on mobile in India.
The results indicate that BBC News is the number one news brand accessed online daily in the category of national and international news brands, not only by business decision makers but also by prospective car buyers, investors, sustainability-minded consumers, etc.
The survey further announced that BBC World News continues to hold the number one position among the international television news channels with India’s affluent audiences in the categories of c-suites, top management, in-charge of departments, automobile enthusiasts, interested in sports, and travellers.
Speaking of this milestone, BBC Studios director of sales, South Asia, and news Vishal Bhatnagar said, “It’s delightful to see our world-class journalism continuing to reach affluent audiences in the crowded media landscape of India. This truly is a result of our commitment to analysing and examining the complex news and business stories that provide valuable information with which businesses can make informed decisions.”
BBC News also maintains its position as the number one international online news brand in APAC, topping the chart among business decision makers and top management.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
