Ad Campaigns
Candere By Kalyan Jewellers launches their Valentine’s Day campaign “Will You?”
Mumbai: With Valentine’s Day round the corner, Candere by Kalyan Jewellers, a leading omnichannel jewel-tech brand, announced the launch of their Valentines’ Day campaign “Will You?” This is the cherished season of love when people express their emotions towards any special bonds. Candere by Kalyan Jewellers this year is celebrating the everlasting season of love in any and every special bond (be it a mother-daughter/ mother-daughter-in-law/ father-son/ b/w brothers & sisters/ husband-wife/ lovers etc.) ensuring a wholesome feeling without boundaries.
In social terms, “Will You?” relates to a proposal of some sort, however, the tagline “It’s only a matter of a question” gives it a deeper connotation establishing the fact that emotions need no words, it is something that is felt. Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.
The campaign explores Valentine’s Day as an opportunity to celebrate love with one and all. Love is not confined to couples in relationships or in a bond of marriage; but is beyond the definition associated with the terminology. “Will you?” captures every bond of love, be it with family, friends, someone special, or even self-love. This Valentine’s, one can avail of exciting offers of up to 100 per cent off on the making charges of diamond jewellery along with the lowest gold rates & up to 60 per cent off on making of Gold jewellery.
Speaking about the campaign, Candere Rupesh Jain founder and CEO said, “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”
“Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space,” said Candere by Kalyan Jewellers head -branding Trupti Morone.
The “Will you?” campaign has gone live from 28th January and will continue till 15th February. The offers will be available on Candere’s online platform and at their Experience centres.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
