Ad Campaigns
Philips Domestic Appliances announces #TasteOfLove campaign
Mumbai: With the season of love just around the corner, Philips Domestic Appliances has announced its #TasteOfLove campaign which shines light on how love is a bond built on equality and inclusivity.
The campaign narrative is based on a simple question, what shape is the heart of your valentine made of? The thought simply is that for Indians, love and love for food almost go hand in hand, and this valentine’s day, Philips wants people to find out what food will make its way to the heart of their loved one.
The ad’s headline reads, “Is her heart pizza-shaped?” catching the reader’s attention and the body copy puts up an adorable narrative urging people to put in that extra effort and cook something for their valentine, in an inclusive way. “Make, not buy. Roll your sleeves up and marinate your love in spices and mix condiments that your partner’s soul craves for.” said a line from the ad.
Apart from the campaign, Philips Domestic Appliances has also introduced a month long offer valid across its kitchen appliances category. Buyers will get movie vouchers worth 500 for every philips kitchen appliance they buy in the month of February.
The brand has also rolled out a print campaign across major publications to promote the offer with a heart warming message urging people to cook for their valentine. It has also been active on digital, social & e Commerce platforms as well as brought to life at shop front through point of sales material (POSM).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
