Ad Campaigns
Noise launches new Valentines Day campaign #StoopidCupid
Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed throughout the day today on the brand’s YouTube channel. The films underline the idea that while it is absolutely fine to do stupid things in love, one can always make a smart gifting choice. The #StoopidCupid campaign encourages people to indulge in the Noise #StoopidCupid sale to get that perfect gift for their partners this Valentine’s Day. The film series has been shot and conceptualized entirely in house and offers a light and humorous take on love.
The Noise #StoopidCupid sale goes live and will run till 12 February, where consumers can avail their favourite Noise products at discounted price of upto 75 per cent off. The never seen before offers can be availed on Noise smartwatches and audio devices including bestsellers such as Noise ColorFit Icon Buzz, Noise ColorFit Icon 2, NoiseFit Evolve 3, Noise Buds Connect and Noise Buds VS104 Pro.
Commenting on the announcement, Noise co founder Gaurav Khatri said, “We try to communicate with our core pillars i.e. our consumers, in a way that resonates best with the audience. Our new campaign is a celebration of the spirit of Valentine’s Day in a way consumers can connect best with and we are confident that they will enjoy the #StoopidCupid gifting spree during the season.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
