Ad Campaigns
Shahana Goswami collaborates with Westside for their new Valentine’s campaign #Love
Mumbai: Actress Shahana Goswami has collaborated with Westside for their new Valentine’s campaign #Love to spread the word about how beautiful and special love is in every form. She’s seen wearing an exclusive collection from wardrobe by Westside. The fashion brand believes in celebrating all kinds of love especially the self-love that comes from within with this #Love campaign.
In the campaign video, Shahana is talking about what love means to her.
“Love is a being more than a feeling.
Love is an honest acceptance of all.
It is compassion, friendship, togetherness, and so much more! While everyone feels love at one time or another, still searching for it will never end until you learn to accept yourself for who you are and care about others as well.
#LoveIsMe”
Speaking on this collaboration and campaign, Westside head of customer & beauty Umashan Naidoo said, “Westside has always celebrated love in all forms. This year we wanted to celebrate love, self-expression and confidence. Hence, we collaborated with the very gorgeous Shahana Goswami. As a person, Shahana is confident, alluring, agile, curious and express herself with authenticity. Collaborating with her is always a treat. Hearing her lyric on love not only inspires but empowers oneself. This campaign and collaboration is to make our customers feel confident and loved while wearing Westside.”
On collaborating with Westside, Goswami said, “I’m delighted to be collaborating with Westside on the #Love campaign and as the face of Wardrobe for their SS’23 Season. It’s fulfilling when an Indian brand like Westside has chosen to highlight topics around self-love, social issues & individuals that are important.”
These videos will be live on Westside’s Facebook, Instagram, and YouTube channels :
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
