Ad Campaigns
Jungle, Havas & Vivo Team Up to launch Vivo Y Series Style Anthem
Mumbai: Jungle, a production house and content studio has collaborated with Havas Worldwide India and Vivo to announce the launch of the Vivo Y Series Style Anthem. The campaign is directed by Jungle co-founder and director Shai Samtaney and produced by Jungle executive producer Rudra Mawani. The campaign tells a mini story celebrating individuality and style while showcasing the sleek design and features of the Vivo Y series smartphones.
The campaign features Bollywood actress Sara Ali Khan and highlights the stylish design and advanced features of the Vivo Y series smartphones. “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen,” said Havas Worldwide India CCO Anupama Ramaswamy.
”It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.’ said Samtaney. “With music videos you have a longer duration to experiment with innovative ways of making your content engaging & memorable. We hope you all enjoy the film as much as we enjoyed making it.”
Mawani added, “We are happy to have partnered with Vivo & Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky.”
The Vivo Y series anthem features a catchy ‘Y’ step which is currently trending. The film centers on Sara & her style crew inspiring a designer with the phone’s designs. The film is choreographed by Slumdog Millionaire celebrity choreographer Longinus Fernandes. The music is produced by Naozad Patel and the vocals are sung by Shalmali Kolgade.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
