Brands
HK Vitals brings focus on Real Collagen with its new campaign film
Mumbai: HK Vitals, India’s D2C vitamin & mineral supplements (VMS) brand by HealthKart has simplified the narrative about choosing the right collagen by shining the light on the difference between real collagen and collagen builders.
The brand has launched its second campaign in the category today – “Real You. Happy You”. Featuring Yami Gautam Dhar, the campaign highlights the need to opt for real collagen to achieve healthier skin and long-lasting results.
With this film, the brand initiates a conversation to distinguish between real collagen and collagen builders.
HealthKart COO Chella Pandyan HealthKart said, “I am very delighted to say that HK Vitals has seen rapid growth owing to its innovative, effective, and contemporary offerings & collagen is a big focus for us. The Collagen market is still evolving and as a leader in the category, we feel it is important to educate our consumers about the importance of real collagen and its benefits.”
Commenting on her collaboration with HK Vitals, actress Yami Gautam Dhar said, “I am so happy to associate with HK Vitals for its new campaign- Real You. Happy You. What made me want to associate with the brand the most was their philosophy of being real. I appreciate that HK Vitals is taking the lead in educating people about the importance of real collagen in their skin health. HK Vitals Skin Radiance Collagen is already an integral part of my daily skin care routine.”
Speaking about the new campaign, HK Vitals head of brand Neha Gupta said, “Real You Happy You is all about dispelling the myth and breaking the illusion. It is the brand’s second campaign which enlightens consumers on different types of collagen products available in the market and nudges consumers towards the importance of choosing real collagen over collagen builders for effective and longer-lasting results. Yami’s simple lifestyle and approach to beauty and wellness align with the values of the target consumers and our brand philosophy, making her the ideal partner for the campaign.”
15 months back, the brand launched its Collagen offering with the name of HK Vitals Skin Radiance Collagen and within a very short span of time, the product has become a leader in the category. The brand brings one of the best sources of Marine Collagen proven to have high efficacy on skin health, alongside skin nurturing ingredients like Vitamin C, E, Biotin and Hyaluronic Acid. The product is effective in replenishing lost collagen levels in the body and enabling younger looking and healthier skin.
Collagen is one of the most important ingredients for glowing skin and helps prevent early signs of aging. It plays a crucial role in maintaining bone, nail and joint health while providing a youthful and healthy appearance. However, even though the need for collagen has intensified, the lack of awareness about choosing the right collagen continues to be a huge concern. HK Vitals has deployed a comprehensive marketing approach pivoted on education in promoting the usage of collagen in India through various channels, including collaboration with dermatologists and different content creators. To create awareness about the product, the brand has also deployed in-store education materials, as well as free single use samples to encourage trials in the category.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
