Brands
PUMA’s campaign #IndianCricketTeamCaptainHarmanpreetKaur goes viral
Mumbai: With the aim of bridging the gender gap in cricket, PUMA disclosed how a google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma and Hardik Pandya whilst unfairly excluding the women’s team leader Harmanpreet Kaur.
With a video posted on their social media which has gone viral, PUMA exhibited an influential message that said “Cricket is everyone’s game” rather than just being a gentleman’s game, inviting fans of the sport to flood social media platforms Twitter, Quora, LinkedIn and Reddit with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur.
The campaign is focused on ensuring that people write about Harmanpreet with hashtags to create maximum footprints for Google to automatically start acknowledging her name as part of the Indian cricket team as well as sparking conversations that recognize the prominence of women in the sport.
@ImHarmanpreet is our captain too. We created the bias. Now let’s come together to fix it.
But how? Flood social media with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur
Join the movement. pic.twitter.com/cX8s3QeWer
— PUMA Cricket (@pumacricket) February 20, 2023
An Arjuna Award recipient in 2017, Harmanpreet Kaur is the most capped player in women’s T20I format and was recently unveiled as the brand ambassador of PUMA.
The sportswear brand is taking significant efforts to ensure that gender-related stereotypes in cricket are diminished and this campaign is a testament to it.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
