Brands
Market Xcel launches the second edition of the Brand Xcel Coffee Table Book
Mumbai: Market Xcel, a market research firm is all set to roll out the much-awaited report and brand findings, Brand Xcel in a Coffee Table Book format on 17 March 2023 at Oberoi, Gurgaon. From unfolding the top brands across segments to offering a refreshed view of consumer behaviors from urban and rural spaces; the Brand Xcel report is what you are looking for.
The Brand Xcel report 2022 identified and featured top brands in India such as across Personal care – Colgate/Lux; Food – Amul, Britannia & Parley; Beverages – PepsiCo; Durables & Appliances: LG & Samsung; Mobile Phones: Oppo & Vivo; E-Commerce – Amazon; Automobiles – Maruti & Honda; BFSI – LIC; FMCG: Dabur & Godrej; Homecare: Harpic & Surf Excel based on consumer’s perspectives about the products and services and their changing preferences.
Continuing the walk with their annual flagship property, Market Xcel is back with the second edition of the Coffee Table which is projected to be bigger and even more insightful covering diverse sectors, industries, and geographies.
The Brand Xcel offers a deeper consumer connection and understanding (20,000 respondents across cities, including Rural India) along with past trends, contemporary contextualization of current consumer sentiments and in-depth analysis.
The assessment as conducted by Market Xcel recognizes top brands that outperform others and offers brand rankings that can be circled back to consumer behavior. These learnings and reflections furnish points to ponder for marketing interventions.
The celebration will be marked by the launch of the Coffee Table Book, a consumer-centric insights initiative, the book reflects the blurring of boundaries between rural and urban consumptions as well as the trends and consumer behaviour that has stayed vs the ones that have fizzled out in the old normal.
Elated to launch the second edition of the Brand Xcel Coffee Table Book, Market Xcel executive director Ashwani Arora stated, “With life veering back to normalcy, the customer journey will only continue to transition at a rapid pace. This has led to a strategic flux in the marketing playbook that demands a constant update. Being birthed from uncertainties, this paradigm shift has inaugurated boundless opportunities for brands to connect with the new and empowered consumer”.
He further added, “Brand Xcel is the ultimate insight initiative redefining the benchmark for the consumer-brand connect, decoding the behavioural changes and capitalising on the same to maintain the top-of-the-mind position with regard to consumer engagement. At the Brand Xcel 2023 Conclave, we look forward to hosting the finest marketing minds and industry leaders to deliberate and share game-changing insights.”
This gathering will bring together marketing veterans, brand custodians, brand owners, and industry leaders from the marketing and branding fraternity under one roof to celebrate the Best Brands and deliberate to understand the nuances of successful brands. Stay tuned to the biggest revelations of the year.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
