Ad Campaigns
Noise partners with Women’s IPL 2023 as an associate sponsor
Mumbai: Noise, India’s connected lifestyle tech brand, is geared up to celebrate the spirit of women’s day by showing their support for the women in blue. As an associate partner for Women’s IPL 2023, Noise will run their film ‘Transform like Taapsee’, featuring Taapsee Pannu. Joining in the spirit of Women’s Day, the film depicts brand’s core ethos of breaking stereotypes by listening to their noise within and showcases brand’s love and support towards the team, truly exemplifying the grit and determination it takes to make it big. The film will be aired starting today, 4th March during all the 22 matches on connected TV and linear SD+HD channels including Sports 18 and Jio Cinema.
Noise co- founder Gaurav Khatri said, “At Noise have always aimed at creating a brand that resonates with the young Indian audience and what resonates with them better than cricket? Women in cricket perfectly exemplify our brand’s core philosophy of listening to the noise within. At Noise, we are proud to join in the celebration of Women’s IPL 2023 and we are certain our young audience will relate to it while they indulge in the upcoming cricket series.”
Starring Taapsee Pannu, the film resonates with the women dominating the world of cricket as it highlights the story of the choices she has made in her life, equating those with being a Noisemaker. It brings to light how Tapsee decided to go against all odds and listen to the Noise within, like the women in blue.
Click here to view the film
The film calls out the brand’s determination to encourage the youth and women to listen to the noise within. It further highlights its support towards the women dominating the world of cricket.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
