Brands
Turtlemint’s latest brand campaign features Mahendra Singh Dhoni.
Mumbai: Insurtech platform Turtlemint has launched a new brand campaign – #FutureKaInsurance with their brand ambassador Mahendra Singh Dhoni. With the perfect blend of technology and human assurance, the campaign aims at raising awareness around choosing the futuristic way to buy insurance for oneself and family.
The Tilt Brand Solutions conceived campaign highlights that the key to simplifying the decision of insurance purchase for customers is a seamless fusion of technology and human expertise. Turtlemint’s vision is to emphasise on how expert advisors are using advanced technology to create a seamless and hassle-free experience for customers when they have to make important life decisions related to their financial security and well-being.
On the launch of the brand campaign, Turtlemint co-founder Anand Prabhudesai said, “The insurance ecosystem is a crowded one, with most players playing on the product offerings or traditional tropes of fear and responsibility. This is something we wanted to change while also highlighting what sets us apart from our competition. In the last few years, we have put our advanced AI-powered technology in the hands of over 2.8 lakhs advisors across the length and breadth of the country. While technology sifts through a lot of data to find the best options, the advisor helps make sense of it and relates it to the customer’s needs and aspirations at a human level. We are delighted to collaborate again with our brand ambassador Mahendra Singh Dhoni for the #FutureKaInsurance campaign as he exemplifies our brand values and ethos.”
Dhoni commented, “I am excited to collaborate with Turtlemint again and support its vision of increasing the insurance penetration in the country by empowering their advisors with technology and the best branding and marketing tools. I understand that insurance is a complex product and friendly, unbiased advisors, like those associated with Turtlemint, add immense value in ensuring that people make well-informed decisions that’s best for them”
Mumbai-based brand and communication consultancy Tilt Brand Solutions executive director – creative Ameya Kovale adds, “We were clear right from the outset, that Turtlemint is a unique insurance product and brand, operating at the intersection of humans and tech. This also gave us the idea to personify the tech half and we created the Turtlemint bot as the perfect jodi to MSD. This jodi of unbiased tech and human EQ is why we chose the campaign sign-off – Future ka Insurance.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
