Brands
QMS MAS enlists Kapil Dev as the face of the brand
Mumbai: QMS MAS (Medical Allied Services), a field of healthcare and wellness, has boarded cricketer, actor, and philanthropist Kapil Dev as its brand ambassador. Continuing their association further, the platform has also rolled out their new advertisement Q Devices: You can count on them for the launch of their medical diagnostic devices, Q-Devices, featuring the cricketer. Carrying a legacy of over 28 years, the brand is amongst the most reliable, trustworthy, and respectable players in the field, as is also reflected in its brand ambassador choice. The company provides customised scientific solutions for healthcare promotion to customers. Its products are completely made in India with the mission is to help fellow citizens lead dignified, healthier, and happier lives.
In a career spanning almost two decades, Dev, fondly called Paaji by fans all over the world, has repeatedly demonstrated his zeal for perfection and the potential of hard work, diligence, versatility, and wellness, in meeting life goals. The former cricketer’s passion for fitness is widely known, and he connects with the millennials as well as Gen Z due to his humility and unique style. It is these qualities that make him the ideal choice for the brand.
The ad deploys a humorous narrative showing Dev in a cheerful mood, celebrating the convenience and wide array of Q-Devices making healthcare easily accessible to the general public, providing quality healthcare equipment like nebulizers, blood pressure monitors, and oximeters at affordable prices. Uproarious laughter is the highlight of this lighthearted advertisement, symbolic of a stress-free life that Q-Devices promise to bring on the table and help take control of one’s health. The excitement is as palpable amongst people around Dev as in him and everyone is looking forward to availing of the convenience of the services. This is in sync with the brand’s mission of helping India become healthy and safe from diseases. The ad is being promoted on various platforms such as digital media, OTT, and social media.
Speaking about the ad and the vision of the brand, QMS MAS co-founder Guddi Makhija said, “As a company, we place the welfare of the customer above everything. Reliability, servicing, quality assurance and innovation are some of the core values of QMS MAS, and Kapil Dev is the true embodiment of these virtues. He was thus our first choice. We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate. We think the audience can connect with Kapil because of his warmth and confidence; this is very important for us as a brand. He will help us realise our aim of bringing smiles to each and every life.”
Commenting on his association with the brand, Dev said, “The current scenario in the country has put the focus back on the healthcare sector- lifestyle diseases are on the rise, and India is on its way to becoming the diabetes capital of the world. We need to monitor our health closely, and QMS MAS makes easily available the most advanced healthcare equipment and services to enable this. The company puts its heart and soul into ensuring customer welfare, and being its brand ambassador is an honour. I look forward to a long and fruitful collaboration.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
