Brands
FS Life’s Mikoto introduces March – a fine silver jewellery brand
Mumbai: Mikoto, a sterling silver and a jewellery brand by FS Life, has completed an extensive rebranding effort as the brand enters its next phase of growth. At the core of this rebranding is its transition from semi-precious to fine silver jewellery with a new name, March.
Having engaged with customers through Mikoto, FS Life found the need to bring-in silver jewellery that resonates with the everyday to occasion wear needs of the women of today. Moreover, educating them on how they can accessorise well was identified as an important factor. This led to the creation of March, a brand that not only offers quality silver jewellery but also educates customers on how to style and wear it. March’s product philosophy revolves around making classic jewellery an everyday and occasion wear accessory that’s comfortable, easy to wear, and affordable. The brand’s design aesthetic is “Minimally Maximal,” where each piece exudes the boldness of silver in an overall elegant design. The ergonomic design ensures that each piece is optimised for ease and comfort, from adjustable rings to earrings with posts that don’t hurt when you take a phone call.
March caters to the modern woman who rejoices in her femininity, is chic, and loves to play with fashion to make it her own. Whether it’s for a first date or a power pose for the ‘gram, March has silver jewellery that adds just the right amount of elan to any occasion.
Each piece of jewellery from March comes with a Certificate of Authenticity for silver, ensuring that the brand maintains quality standards across each stage of production. March aims to take silver jewellery from being a rare item to an everyday accessory and minimal styles to occasion wear without compromising on its value.
“Our aim is to make jewellery an effortless experience for women. We want to empower them with knowledge and offer them quality silver jewellery that complements their everyday to occasion wear style,” said March founder Ayushi Gudwani.
Mikoto was launched in February 2022 and has grown extensively in the last year. March is now available for purchase on their website, and they are planning to soon launch their retail stores across the country.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
