Brands
Reminisce childhood memories with Mother’s Recipe new Summer Wala Sharbat
Mumbai: Food brand Mother’s Recipe, known for its extensive product portfolio, has launched a new product category Sharbat for this summer season. The tradition of having sharbat in summer always strikes nostalgia. In Indian households, making sharbat is a family affair, with everyone pitching in to help prepare the drink. Grandmothers are often the ones who pass down their traditional recipes and techniques for making sharbat. In the summer season, tea gets replaced with sharbat while welcoming guests. Sharbats are offered as a thirst quencher to beat the scorching summer heat.
Sharbat is a refreshing drink but also a cultural symbol in India. It is often served to guests as a sign of hospitality and warmth and an essential part of Indian tradition that brings families and communities together. Keeping this in mind and in a bid to strengthen its product portfolio Mother’s Recipe has recently announced the launch of its new product category range called the Summer Wala Sharbat with a new tagline ‘Swad Jo Dilaye Bachhpan ki yaad’.
Mother’s Recipe sharbat has launched five new range refreshing flavours Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup and Lemon Ginger. Rose sharbat, made with rose syrup and water, is a classic flavour and is often used as a base for other sharbat flavours. Khus sharbat, made with khus extract syrup, is a fragrant and cooling drink. Lemon sharbat, made with lemon juice and sugar syrup, is a tangy and refreshing drink. Mango sharbat, made with mango pulp and sugar syrup, is a sweet and fruity drink. With the rising temperature, it is very important to keep our bodies cool and hydrated. Khus, Lemon, Rose, and various ingredients in the sharbat are known to offer various health benefits too such as improving digestion & cooling. The sharbat can be served chilled and can be garnished with mint leaves, lemon slices, or can be turned into a fancy mocktail or a faluda.
Mother’s Recipe executive director Sanjana Desai said, “We at Mother’s Recipe always strive to provide consumers with an enriching experience through our product offerings. We believe in pushing boundaries when it comes to introducing consumers to new products, tastes and experiences and with our Summer Wala Sharbat we aim to do the same. In India, the beverage category has witnessed a paradigm shift in consumption patterns, from regular soft drinks to better and healthier options. To address the ever-evolving consumer demand we decided to expand our product portfolio with Sharbat. We are confident that the product will soon emerge as the preferred beverage choice across all age groups”.
Mother’s Recipe Sharbat range is available in a 750ml PET bottle priced at Rs. 180. The bottles are great for reusing, unbreakable and easy to store in the fridge cabinets. The product will be available across all e-commerce platforms like modern and all retail outlets. The launch of the products is a step forward in having a broader portfolio. Currently, the brand is among the leading FMCG companies with a range that includes a variety of products like pickles, cooking paste, chutney, papad, ready to eat and ready to cook.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
