News Broadcasting
News18 Assam & Northeast organises walkathon in Guwahati
Mumbai: News18 Assam & Northeast, India’s media network, organised a walkathon on 26 March at Nehru Stadium in Guwahati, to raise awareness on gender equality and the role of technology in achieving it. The theme of the walkathon was ‘Digit ALL: Innovation and technology for gender equality’, aligning with the current theme of International Women’s Day 2023. The event began at 5 AM and had the participants walk together for three kilometres, with participants from different walks of life joining hands to promote gender equality.
The event was graced by Angoorlata Deka, an actress and politician from Assam, who thanked News18 Assam Northeast for the initiative. She also emphasised the need for everyone, regardless of gender, to work together to promote respectful equality. Another guest was Mahadev Deka of Assam, who won the Universe 2009 title in the bantamweight category at the 2009 Musclemania Superbody world championship held in Florida from June 18-21.
As a socially responsible media network, News18 Assam & Northeast has always been committed to promoting social causes that impact society positively. The walkathon was a significant step towards promoting gender equality in the region, and News18 Assam & Northeast is proud to have organised the event. The walkathon witnessed an overwhelming response from the citizens of Guwahati, who came together to support the cause. State Bank of India (SBI); the presenting sponsor, Oil India Ltd. the power sponsor, Reliance Industries Ltd., and Topcem Cement; the associate sponsors, Scordemy; education partner and Health City; the health partner, extended their support for the event.
The walkathon strongly emphasised the importance of achieving gender equality and creating a society where everyone is treated fairly and without discrimination. News18 Assam & Northeast hopes that this initiative will inspire people to come forward and support the cause of gender equality in their respective fields.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
