Ad Campaigns
CoinSwitch launches #NoFraudSquad campaign
Mumbai: CoinSwitch, India’s crypto investing platform, launched a unique awareness campaign through a bounty hunt to educate Indians about scams targeting crypto investors. The initiative, #NoFraudSquad, aims to equip users to identify scams like fake web domains and phishing on social media. Participants can report such scams that impersonate the company and stand a chance to win a prize from a reward pool worth upto INR one lakh.
Running from 30 March to 1 April, the #NoFraudSquad campaign aims to encourage crypto investors in India to be vigilant about their finances.
“With crypto’s increasing adoption in India, instances of scamsters impersonating prominent institutions like CoinSwitch to cheat users of their money, are on the rise. The #NoFraudSquad campaign is an effort by CoinSwitch to enhance awareness and equip its users with the knowledge to identify and combat fraudulent activities,” said CoinSwitch co-founder & COO of Vimal Sagar Tiwari.
“Such campaigns are particularly important as crypto is still in its early stages and assets are online,” he added.
The winners the bounty hunt will be announced by the company on their social media on 3 April 2023, ten (10) participants can win prizes from a reward pool worth Rs one lakh.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
