Brands
Pexpo unveils its new brand identity
Mumbai: Pexpo, water container manufacturer, has introduced a new logo and tagline “health on the go”, reflecting its commitment to replacing plastic and ensuring health and wellness for all. Pexpo’s dedication to a better tomorrow is reflected in its refreshed colour, appearance and feel, which symbolises the brand’s dynamic potential to become a green utility.
Pexpo showcased a range of sustainable stainless steel water bottles, the only products in the category certified by ISI. The products were unveiled in New Delhi by Pexpo directors Anup Padia and Vedant Padia, and renowned actress and fitness enthusiast Ameesha Patel.
At the event, Vedant Padia emphasised Pexpo’s mission to provide a green and sustainable water bottle to every Indian, prioritising excellence, customer satisfaction and perfection as its guiding principles. “Our focus is on promoting environmental sustainability by creating products that do not contaminate or pollute the environment,” he said.
“Pexpo’s new brand promise is a reaffirmed commitment to offering all of our customers reliable and affordable products as well as increasing access to green products, convenience, and environmental stewardship through value creation.,” he stated.
Ameesha Patel, who unveiled the new-look products, expressed her delight in being associated with the brand, emphasising the focus on health, sustainability and eco-friendliness. “I follow a healthy lifestyle and I am a firm endorser of sustainable products. My belief resonates with Pexpo’s brand philosophy of a healthy and green future for all. These beautiful and trendy products are for everyone who is health-conscious and concerned about the environment too,” she said.
The Pexpo range of products feature uber-cool designs that cater to every individual, enhancing style statements for every age group, besides emphasising safety, health, hygiene and versatility. They are fantastic companions for workplaces, students, regular household usage and outdoor adventures.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
