Ad Campaigns
Walkaroo’s ‘WalkIndiaWalk’ campaign urges India to walk
Mumbai: Urging people from across India to take the first step towards a healthy lifestyle, Walkaroo, a footwear brand, has launched its latest campaign ‘WalkIndiaWalk’. The Coimbatore-based homegrown brand aims to create a strong impactful national awareness about the benefits of daily walking for mental, physical, and emotional well-being in the long run.
A leader in the footwear segment, Walkaroo has undertaken several awareness initiatives in the past to benefit its customers and the public overall. Committed to keeping this meaningful momentum going, the brand through the WalkIndiaWalk campaign is set to further amplify the importance and role of daily walking to overcome health challenges likely to arise from sedentary lifestyles. Through a series of facts and anecdotes across the brand’s channels like social media, print, website, e-mail signatures, WhatsApp creatives, and much more, WalkIndiaWalk will try to reach the lengths and breadths of the country.
Commenting on the campaign that has recently kick-started, Walkaroo director Rajesh Kurian said “We are thrilled to roll out our WalkIndiaWalk campaign as we strongly believe walking is not just an activity but a habit to lead a healthy lifestyle.”
He further added, “The goal of our campaign is to mobilise every single Indian and through a series of engaging and informative posts, we will share interesting facts about the benefits of walking, inspirational stories of people who have experienced positive changes in their lives by walking, and tips on how to make walking a part of one’s daily routine.”
As part of the campaign, Walkaroo has also announced #Walkindiawalk, an interesting social media competition for the public to be a part of this mega national mobility movement. To participate and win exciting vouchers from Walkaroo all one needs to do is take a selfie of themselves walking in their favourite walk spot or complete a 10000 challenge and take a pic, upload it to their social media handles, tag Walkaroo and #WalkIndiaWalk.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
