Brands
Baskin Robbins revamps iconic logo
Mumbai: Baskin Robbins, the iconic ice cream brand, loved across generations, has undergone a transformation to unveil a refreshed brand identity. The brand’s trademark playfulness, guarantee of fine taste, and high caliber are reflected through the new identity. With this new makeover, the popular ice cream brand aims to increase affinity and loyalty among a younger generation of consumers as well.
The logo focuses on creating an immersive and exciting experience for customers. Every element, from the new, vivid colors to the modern designs, has been thoughtfully designed to highlight the playful nature of the brand and to foster an inviting atmosphere. The brand’s guarantee of 31 flavors — one for each day of the month — remains constant.
“We are beyond thrilled to showcase the new changes to our brand. Our new logo represents a fresh and contemporary take on our iconic brand. It is part of a broader effort to revamp the Baskin Robbins brand, including enhancing its reach in the offline and online world, introduction of fresh new products and services as well as improving the overall customer experience and engagement levels,” said Baskin Robbins CEO Mohit Khattar.
In its journey of nearly three decades in India, Baskin Robbins has established a significant presence with close to 850 stores across over 230 cities in the country. The brand has been at the forefront of innovation by introducing several new formats and flavours including the much loved cheesecake sundaes, the Mount Everest sundae, super duper thick shakes apart from its many new ice cream flavours like Lotus Biscoff, Hershey’s Kisses caramel, Shooting Star, gulab jamun and many more to appeal to the Indian consumer.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
